The consecration by the Tourism of Kerala of Ayurveda as a flagship destination (Unique Selling Product in terms of marketing) has resulted in a substantial increase in the number of massage centers in most tourist places of the region.
Most of them may approach the Ayurvedic science in a personal way that does not take sufficient account of hygiene and precautions diverse yet well defined.
For this reason, the Kerala government was keen to establish a system of standards for good practice of Ayurveda, and that from March 23, 1998.
Approval was given to all centers that met the required conditions, regardless of hotel classification.
So there is now a very tight system that reflects the quality of services offered, knowing that these health products as well as tourism, which gave birth to two labels corresponding to two levels of quality guaranteed.
Olive Leaf AND Green Leaf
Criteria for « Olive Leaf » certificate
For obtaining Olive Leaf Certificate,
Ayurveda centres should observe the following criteria.
1) Technical
Personnel:-
- The treatments/therapies should be done only under the
supervision of a qualified physician with a recognised degree in
Ayurveda.
- There should be at least two numbers of masseurs (one male
and one female) having sufficient training from recognised ayurveda institutions
by the Government.
- Following the Kerala tradition, male will be
massaged only by male masseurs and female by female masseurs.
2) Quality
of Medicine and Health programme:-
- The centre will offer only those
programmes, which are approved by the approval committee.
- The Health
programmes offered at the centre should be clearly exhibited. The centre should
also exhibit the time taken for normal massage and other treatments. The
generally approved time limit for a massage is 45 minutes.
- The
medicine used should be from an approved and reputed firm. These medicines
should be labeled and exhibited at the centre.
3) Equipments:
- The
Centre should have at least the following equipments.
- One massage
table of minimum size 7 feet x 3 feet in each treatment room, made up of good
quality wood/fibre glass.
- Gas or electric stove.
- Medicated
hot water facility for bathing and other purposes
- Facilities for
sterilisation.
- Every equipments and apparatus should be clean and
hygienic.
4) Facilities:
- Minimum two numbers of treatment
rooms (one for males and one for females) having minimum size of 100 sq.ft with
width not less than 8 feet. The rooms should have sufficient ventilation and it
should be with attached bathroom of size not less than 20 sq.ft. The toilets
should have proper sanitary fittings and floors and walls should be finished
with proper tiles
- One consultation room having minimum size of 100
sq.ft with width not less than 8 feet. The room should be equipped with
equipments such as BP apparatus, stethoscope, examination couch, weighing
machine etc.
- There should be a separate resting room of minimum size
100 sq.ft with width not less than 8 feet, if the centre is not attached with a
hotel/resort/hospital.
- The general construction of the building should
be good. Locality and ambience, including accessibility, should be suitable.
Furnishing of rooms should be of good quality. The entire building, including
the surrounding premises, should be kept clean and hygienic.
Criteria for the « Green Leaf » certificate
Les installations de bases nécessaires pour la Certification Green Leaf sont les mêmes que pour Olive Leaf, il y a cependant The basic facilities required for Green Leaf Certificate is the same as Olive
Leaf. In addition to the requirements for Olive Leaf, the following additional
facilities also are essential to get Green Leaf Certificate.
- The
general construction, architectural features etc of the building should be of
very high standard. The furnishing curtains, fittings etc should be with
superior quality materials.
- There should be adequate parking space in
the premises.
- The bathroom should have facilities for steam
bath.
The following are additional desirable conditions to get Green Leaf
Certificate.
- There should be separate hall for
meditation/yoga.
- The centres should be at picturesque locations with
greenery in abundance and quiet atmosphere.
- There should be herbal
garden attached to the centre.
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